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Let's go fight together! "Zhou Feng, Vice President of Dongfeng Co., Ltd. and Deputy General Manager of Dongfeng Nissan, conducted a research on Dongfeng Southern
On the afternoon of May 10th, Zhou Feng, Vice President of Dongfeng Motor Corporation and Deputy General Manager of Dongfeng Nissan Passenger Vehicle Company, and his delegation visited Dongfeng Southern for research.
Sep 27,2024
On the afternoon of May 10th, Zhou Feng, Vice President of Dongfeng Motor Corporation and Deputy General Manager of Dongfeng Nissan Passenger Vehicle Company, and his delegation visited Dongfeng Southern for research.
Zhou Feng fully affirmed and had high expectations for the achievements of Dongfeng Nanfang. As the "main force of market sales, marketing stability maintenance fire brigade, and management innovation experimental field" of Dongfeng Nissan, Dongfeng Nanfang should inherit and promote its excellent traditions, always adhere to the business philosophy of "customer-centric", continuously optimize customer experience, improve operational efficiency, and continuously enhance the core competitiveness of the enterprise.
Zhou Feng got straight to the point, focusing on difficult problems, career goals, and market strategies, and conspired with the management team of Dongfeng Southern to find solutions and discuss the development of new quality productivity.
Zhou Feng stated that Dongfeng Southern needs to maintain both the quality behind its sales volume and sustainable development in terms of scale and size. We must make every effort to create a good atmosphere of "learning from others, catching up with others, and helping the super", and consolidate and enhance our position and advantages in the camp of Chinese automobile dealer groups.
The core goal of digital transformation is to enhance customer experience and improve work efficiency, and efforts should be made to optimize work efficiency and customer experience indicators.
In recent years, Lianyou Technology has developed rapidly, and we hope to continue to work hard to provide good services to Dongfeng Nissan, Dongfeng Motor Corporation, and external customers. Lianyou Technology aims to expand its typical cases of serving Dongfeng Nissan and its own business capabilities to markets outside of Dongfeng Nissan, in order to gain the trust and support of more customers.
Faced with market changes and competitive pressure, Dongfeng Nissan and Dongfeng Nanfang are a family in the trenches, and we must always fight together.
Liu Xiao'an, General Director of the Finance and Accounting Headquarters of Dongfeng Nissan Passenger Vehicle Company, Jiang Xiong, Deputy Director of the Operations and Management Headquarters, Gao Zhenghao, Deputy Director of the Marketing and Sales Headquarters, Wei Deling, Deputy Director of the Technology Center, Yan Peng, Director of the Digital Transformation Office of the Information Systems Headquarters, Tao Qunhua, Deputy Director of the Office of the President (General Manager) of the Operations and Management Headquarters (Secretariat of the Board of Directors), Lei Xingyu, General Manager of Dongfeng Southern, Zhang Yuqing, Secretary of the Party Committee, Yan Hongbin, Deputy General Manager, Zhang Yue, Secretary of the Discipline Inspection Commission, Zhou Jianyun, Deputy General Manager, Yang Jiawei, and others participated in the research and exchanged discussions.
At the research meeting, Yang Jiawei reported on the business situation of Dongfeng Southern.
Dongfeng Southern's total brand sales from January to April were 46725 units, a year-on-year increase of 15.6%.
In recent years, with the transformation of the market, Dongfeng Southern has continued to improve
One is to strengthen fine management through the marketing daily management system, benchmarking analysis management system, satisfaction analysis, after-sales operation benchmarking diagnostic tool, and digital business benchmarking diagnostic tool;
The second is to achieve analysis, weekly progress control, monthly business analysis, and marketing meetings through OKR key indicators, and strengthen the OKR management loop;
The third is to strengthen basic management through the ability training of Southern Academy, release of brand service standards, establishment of customer service hotlines;
The fourth is to promote specialized business through labor achievement competitions, sales challenge competitions, "one-stop" sales consultant skills competitions, sales crown deliveries, and experience sharing.
In 2024, we will make every effort to promote steady progress and quality improvement through digitalization of marketing business, transformation of marketing network forms, dual drive of fuel vehicles and new energy, exploration of AI applications, and organizational and personnel efficiency changes.
Yan Hongbin reported on the progress of Dongfeng Southern's digital transformation.
In recent years, Dongfeng Southern has shifted from financial control to strategic and operational control, establishing three major digital transformation battlefields: management, marketing, and ecology.
In 2024, we will promote the full online launch of our business, achieve the onlineization of the entire marketing process and business transformation and innovation, and promote the manifestation of digital to value transformation.
Digital transformation is implemented through business transformation, achieving improved sales efficiency, cost reduction and efficiency improvement, as well as convenient customer experience.
We are currently promoting projects such as the Procurement Shared Center, Financial Shared Center, Digital Workbench, and Sales Process Transformation, with the aim of optimizing customer experience and enhancing operational capabilities.
Hu Yongli, General Manager of Dongfeng Nanfang Lianyou Technology, reported on the company's business operations.
Lianyou Technology takes the vision of being a "leading national intelligent service provider in the automotive industry", focusing on the core pillars of "assisting in intelligent transformation, expanding external markets, transforming product value, and creating a smart 'bucket'", continuously deepening business transformation, and achieving stable operation of the enterprise.
Focus on business transformation
One is to enhance customer experience in the field of market business transformation;
The second is to achieve cost reduction, efficiency improvement, and quality enhancement in the field of production business transformation;
The third is to build a "Lianyou Technology Innovation System" in the field of product business transformation, creating industry benchmarks and forming more new growth poles through rich product lines such as digital marketing, intelligent manufacturing, automotive finance, intelligent component products, intelligent networking, and intelligent cockpit.
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