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Dongfeng Nissan General Manager Isao Sekiguchi conducts research on Dongfeng Southern
On August 15th, Isao Sekiguchi, Vice President of Dongfeng Motor Co., Ltd. and General Manager of Dongfeng Nissan Passenger Vehicle Company, and his delegation conducted a work survey at Dongfeng Southern to gain a deeper understanding of the current management status and future development direction of Dongfeng Southern.
Sep 27,2024
On August 15th, Isao Sekiguchi, Vice President of Dongfeng Motor Co., Ltd. and General Manager of Dongfeng Nissan Passenger Vehicle Company, and his delegation conducted a work survey at Dongfeng Southern to gain a deeper understanding of the current management status and future development direction of Dongfeng Southern.
Members of the management team, including Lei Xingyu, General Manager of Dongfeng Southern, Zhang Yuqing, Secretary of the Party Committee, as well as business leaders from Dongfeng Nissan and Dongfeng Southern, attended the research meeting.
- Lei Xingyu introduced the company profile of Dongfeng Southern, the business situation in 2024, and the key tasks of marketing transformation. Dongfeng Southern has initially completed the digital platform infrastructure construction in the management and automotive marketing fields by 2023, and will continue to promote the full online launch of business in 2024, achieving the full online marketing process and business transformation and innovation. Against the backdrop of fierce market competition and industry transformation, Dongfeng Southern actively promotes the transformation of its marketing model, focusing on the application of digital and intelligent technologies to further enhance customer experience and market share.
Isao Sekiguchi and the management team of Dongfeng Southern conducted in-depth discussions on enterprise development strategies, market layout, and transformation and upgrading. Both sides exchanged views on how to respond to current market challenges and further optimize resource allocation.
Isao Sekiguchi fully affirmed the effectiveness of Dongfeng Southern's business operations. He stated that Dongfeng Southern has demonstrated strong execution and market acumen in business management, industrial layout, and market expansion. The current automotive industry is in a critical period of transformation and competition. Dongfeng Southern should continue to leverage its advantages in marketing, customer service, and other fields. While maintaining its traditional business advantages, it should increase investment in new energy vehicles, intelligent networking technology, and other fields, and strive to promote breakthrough progress in emerging business areas.
Isao Sekiguchi and his delegation also conducted research at Dongfeng Nissan Data Service Company, a subsidiary of Dongfeng Southern, to gain a detailed understanding of the company's production and operation status, as well as the construction and application of a digital marketing ecosystem around the automotive industry.
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