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Which Cars Brands Are Best-Selling in Ethiopia?
Sep 05,2025
Ethiopia’s Automotive Market: Dominated by Used Imports, With Emerging Growth in New and NEV Segments
Ethiopia’s automotive market is still largely driven by used vehicle imports, while the new car and new energy vehicle (NEV) sectors have shown notable development in recent years.
🔹 Used Car Market
- Toyota holds a commanding 65% market share, making it the undisputed leader. Its lineup—primarily pickups, SUVs, and light commercial vehicles such as the Hilux and Land Cruiser—is highly trusted by local consumers for durability and low maintenance costs.
- Other Japanese brands like Honda and Mitsubishi also maintain a presence, but their scale is far smaller compared with Toyota.
🔹 New Car Market
- Toyota continues to dominate, with around 2,000 new vehicles imported annually, spanning both passenger and commercial segments.
- Chinese brands such as BYD and Geely have begun entering the market, particularly in the NEV segment, though their overall share remains relatively modest.
🔹 New Energy Vehicle (NEV) Market
- BYD, as China’s leading NEV brand, is making a strong impression with models like the Seagull and Song Plus, which are competitively priced and align well with Ethiopia’s policy direction.
- Other Chinese brands, including Geely, are also actively exploring opportunities in the NEV space, though their market share is still limited.
Conclusion: Toyota maintains long-term dominance in both the used and new car markets, while Chinese brands—led by BYD—are steadily emerging in the NEV sector. With supportive policies and the gradual improvement of infrastructure, Ethiopia’s NEV market is expected to expand significantly in the coming years.
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