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DONGFENG BOX (Nano 01) Successfully Exported to Over 40 Countries - What’s Next for the Global EV Market?
Jun 07,2025
DONGFENG BOX (Dongfeng Nano 01) Successfully Exported to Over 40 Countries - What’s Next for the Global EV Market?
The DONGFENG BOX (Dongfeng Nano 01) has achieved a major milestone by surpassing monthly sales of 10,000 units for two consecutive months—an impressive feat considering the model has been on the market for less than a year. Joining the exclusive “10,000 units/month club,” the BOX has secured a solid position in the increasingly competitive new energy vehicle (NEV) segment. This marks a significant "zero to N" breakthrough for Dongfeng Motor’s strategic push into compact pure electric vehicles for private ownership—a national EV for the people.
From its launch, Dongfeng Nano has demonstrated foresight by planning an international rollout with four regional variants: Andes Edition (South America), Aegean Edition (EU), ASEAN Right-Hand Drive Edition, and the Arab Edition (Middle East), aiming to meet diverse overseas market demands.
In the first half of 2024, the DONGFENG BOX made its debut in European countries including Spain, Italy, the Netherlands, the Czech Republic, and Hungary, attracting widespread media and consumer attention. The first batch of 2,000 vehicles has begun arriving in Europe. In Switzerland, the BOX is priced from CHF 21,990 (approximately RMB 183,600).
On July 11, 2024, Dongfeng Motor held the official launch ceremony for the DONGFENG BOX in Belarus. With its sleek design, spacious interior, and advanced technology, the BOX quickly became the focal point of the event. A local partner commented:
"We are thrilled to host this launch in Belarus. The BOX is a revolutionary model that offers stylish design, modern EV technology, and unbeatable pricing. We've tailored this model for Belarusian consumers, and are confident in its success."The event resulted in 100 intent-to-purchase agreements.
From August 19 to 21, Dongfeng and its Malaysian partner PEKEMA hosted a preview event at PEKEMA’s headquarters. Local media praised the BOX’s standout exterior, refined interior, and tech features, expressing anticipation for its official launch and the arrival of future models.
On August 22, the DONGFENG BOX debuted in Kathmandu, Nepal—Dongfeng’s first right-hand drive EV launch overseas—signaling a new phase in the brand’s expansion into right-hand drive markets. Marketed as a “Big Hatch with Five-Star Luxury,” the BOX impressed with its premium design, frameless doors, spacious cabin, and Level 2 autonomous driving features.A local customer remarked:
“It’s ideal for Nepal—both luxurious and practical. We’re truly excited about this car.”
At Nepal’s premier auto exhibition, NADA AUTO, the DONGFENG BOX was displayed for a full week. Among 24 brands, it became one of the show’s top attractions, with a 2024 sales target of around 500 units.
On September 5, the BOX was officially unveiled at Olympian City in Kowloon, Hong Kong, marking Dongfeng’s entry into the local EV market. The launch featured celebrity guest and Miss Hong Kong 2011 winner, Tracy Chu, who praised the vehicle’s minimalist front design and roomy cabin.
On September 12, Dongfeng held its “DONGFENG DAY” brand launch in Turin, Italy, officially introducing the BOX to the Italian market. The model drew strong interest with its versatile features, stylish design, and class-leading 10-in-1 electric drive system, offering a range of up to 430 km—providing Italian consumers with a new EV option.
Between September 24–28, the DONGFENG BOX was showcased at the 21st China–ASEAN Expo in both indoor and outdoor display areas under the theme “Drive Your Dreams.” The model was widely praised for its stylish, intelligent, and tech-forward design.
Dealers echoed strong market confidence. Malaysian distributor Joshua Lo noted the model’s suitability for urban commuters with access to local charging infrastructure, particularly for those living in public housing. Vietnamese dealer Nong Guixiang highlighted its appeal to young professionals, civil servants, and homemakers, describing it as budget-friendly and highly competitive.
The Associated Press reported on Dongfeng's participation in the expo, highlighting the innovation and strong interest in products like the DONGFENG BOX.
On September 25, Dongfeng officially launched its brand in Singapore and unveiled the DONGFENG BOX as its first right-hand drive EV. The model was later exhibited at the Singapore Expo from October 5–6. Around the same time, the BOX also made its debut in Jordan for a 23-day showcase event.
One of the first Jordanian customers, Ahmad Tamer, shared his experience:
“I’m extremely satisfied with my purchase. The DONGFENG BOX is smooth, energy-efficient, and full of smart features. Driving it is a pleasure. Dongfeng’s service has been excellent—attentive, professional, and responsive. I highly recommend this car to anyone looking for a stylish and reliable EV.”
On June 30, 2024, the DONGFENG BOX (Dongfeng Nano 01) unveiled its Aegean Edition and ASEAN right-hand drive Edition. Over 1,300 units from the first batch were shipped from key Chinese ports including Guangzhou and Tianjin, marking another major step in Dongfeng’s overseas expansion. On March 30, 2025, the Andes Edition of the DONGFENG BOX officially rolled off the production line at Dongfeng Passenger Vehicle's manufacturing headquarters in Xiangyang. By 2025, the brand is expected to surpass 40,000 units in overseas sales, reaching customers in more than 40 countries and regions and delivering a refined and enjoyable driving experience worldwide.
The DONGFENG BOX has gained international acclaim. While its connection to a leading Chinese state-owned enterprise offers strong brand credibility, what truly captivates global customers is its outstanding all-round performance. From exterior design and interior quality to driving dynamics, the BOX rivals benchmark models such as the BYD Dolphin, proving itself as a high-value pure electric vehicle.
A Global EV by Design
From its inception, the DONGFENG BOX was conceived as a “global electric vehicle,” drawing from the deep roots and global ambition of the Dongfeng brand. Its strong international appeal is built on several core strengths:
Proven Manufacturing and Quality Standards
Tested in China—the world’s largest and most mature EV market—the DONGFENG BOX has demonstrated its robustness under real-world conditions. Its large-scale exports to Europe are a testament to its ability to meet the region’s stringent standards for quality, safety, environmental protection, and energy efficiency.
A Global Vision from the Start
As the first model under Dongfeng’s new sub-brand, Dongfeng Nano, the DONGFENG BOX was launched with a global perspective. Its development strategy, product planning, and brand positioning were aimed at international markets from day one.
Advanced Technical Capabilities
Equipped with the Mach-E ten-in-one electric drive system, the DONGFENG BOX delivers high efficiency and strong performance. It boasts a maximum power output of 70 kW and peak torque of 160 N·m, enabling a top speed of 140 km/h—making highway overtaking effortless. Its drive system achieves a remarkable energy efficiency rate of 91.9%, ensuring outstanding energy conservation and cost savings for daily commuting.
Platform Versatility and Global Adaptability
Built on Dongfeng’s Quantum Architecture No. 3 platform, the BOX benefits from a modular design that supports flexible configurations and product diversification. This allows the vehicle to meet varying market demands across countries and regions, offering tailored solutions for global consumers. Supported by Dongfeng’s well-established global manufacturing and sales network, the BOX is well-positioned for international growth.
Strong Market Recognition and Consumer Reputation
Since its debut, the DONGFENG BOX has earned widespread praise for its compelling product value, stylish exterior, refined interior, and impressive driving performance. With multiple variants—including domestic editions, international editions, and co-creation editions—the BOX has successfully resonated with consumers across cultures, emerging as a standout in the global EV arena.
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